Client Brand Story Questionnaire

Brand Story Questionnaire

Please take a moment to think and answer these questions to assist us in creating your brand story. These answers will help us craft content for your website and search descriptions.

Feel free to add any other information in the last field.

Company Name(Required)

Email(Required)

History

1. How did your company begin?

Vision

2. Does your company have a set of values, purpose, vision, mission, and positioning statements?

a. Purpose:

b. Vision:

c. Mission:

d. Values:

Product/Service

3. What products or services does your business offer?

4. What are the trends and changes that affect your industry?

Customers

5. Best customer story?

6. Worst customer story?

7. Who is your ideal customer?

8. What are your buyer personas?

Your Voice/Brand Identity

9. If your company were an animal, what would be?

10. If your company could drive, what would be its car of choice?

11. If your brand could be endorsed by a celebrity or public figure, who would it be, and why?

Competition

12. Who are your biggest competitors?

13. What do you do better than them?

14. What makes you different than them?

Other Information

Please provide any other information pertaining to your company or history

Name

This field is for validation purposes and should be left unchanged.